We are becoming the World's first indoor species.
Whether you realize it or not, the average American spends 95% of their life indoors. Whatever the individual causes, collectively we need to make a change. So we're making a commitment to show people how a small shift can have a big impact—giving everyone more opportunities, options, urges, and provocations to get outside more often.
Passive Life Quiz
To show people how small changes have big impact, we created an quiz to see what daily doses of the outdoors can do to their everyday life. At the end, they get to see where they stand within the national average and give them ways to improve it.
People who come in-store are already thinking of going outside. And to remind people that getting outside doesn’t mean climbing the top of a mountain, we suggested 95 inspirational outside activities that are just a little closer to home.
mic x rei co-op partnership
We teamed up with Mic to tell real stories about how small changes to get out more lead to a better life.
REI x lyft x sofar sounds
To show that getting outside doesn't mean going too far away from home, we partnered with Lyft and Sofar Sounds to create exclusive outdoor experiences. They were local and connected people to the outdoors in fun and easy ways. All people had to do was enter a code, and open their Lyft app for a chance to get out to enjoy music from local bands in unexpected outdoor locations.
CD // Jason Sutherland
AD // Simson Chantha, Teriann Vaughn
CW // Gregory Dyer, Lance Henie
D // Brianna Cortez