We are becoming the World's first indoor species.

Whether you realize it or not, the average American spends 95% of their life indoors. Whatever the individual causes, collectively we need to make a change. So we're making a commitment to show people how a small shift can have a big impact—giving everyone more opportunities, options, urges, and provocations to get outside more often.

 

Launch Video

 

Passive Life Quiz

To show people how small changes have big impact, we created an quiz to see what daily doses of the outdoors can do to their everyday life. At the end, they get to see where they stand within the national average and give them ways to improve it.

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IN-store Signage

To remind people that getting outside doesn’t mean climbing the top of a mountain, we suggested 95 small changes they could make to help them spend more time outside.

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mic x rei co-op partnership

We teamed up with Mic to tell real stories about how small changes to get out more lead to a better life.

 

REI x lyft x sofar sounds

To show that getting outside doesn't mean going too far away from home, we partnered with Lyft and Sofar Sounds to create exclusive outdoor experiences. They're local and they're the type of thing to connect people to the outdoors in fun and easy ways. All people had to do was enter a code, and open their Lyft app for a chance to get out to enjoy music from local bands in unexpected outdoor locations.

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Credits
CD // Jason Sutherland
AD // Simson Chantha, Teriann Vaughn
CW // Gregory Dyer, Lance Henie
D // Brianna Cortez

 

More Work

 REI Co-op Force of Nature

REI Co-op
Force of Nature

 Callaway Golf A Better Game By Design

Callaway Golf
A Better Game By Design

 Umpqua Bank It's Moving Day!

Umpqua Bank
It's Moving Day!

 The Secret Sherry Society Guardians of Wine's Best Kept Secret

The Secret Sherry Society
Guardians of Wine's Best Kept Secret

 Pacifico Clara Adventures On Tap

Pacifico Clara
Adventures On Tap

 Graphic Design Work

Graphic Design Work

 American Girl Team Girl

American Girl
Team Girl

 T-Mobile The Un-carrier

T-Mobile
The Un-carrier