Adventures
On Tap

Pacifico is now on tap. And to celebrate, we hand-delivered 5 ceremonial kegs to 5 lucky cities – San Diego, Phoenix, Los Angeles, San Francisco, and Seattle. This was no ordinary trip. With the help of our Facebook friends and new friends we made along the way, we sought adventure wherever we could find it. Then we blogged about our experiences as they happened. We called this amazing journey 'Adventures On Tap.'

 

Print

pac_m2_print.jpg

 

The Kegs

Inspired by our travels, we used the kegs as canvases to document our adventures and transformed them into five distinct art pieces.

 

THE Facebook Friends

Our Facebook friends suggested the best places to visit. When we went to those unique destinations, we posted a photo on FB and tagged them with a special shout out.

 

Digital

In addition to suggesting places to visit, followers could also vote on adventures we could do next.

 

Facebook Microsite

We showcased the finished kegs on FB. With a fully interactive 360° view, fans could relive the adventures by clicking around special sections of the keg to unlock blog posts, photos, and videos captured from the journey.

Print: Local Alt Weeklies

 

Highlights from Adventures On Tap

 

The Results

 

Credits
CD // Jim Haven & Matt Peterson
AD // Kristi Flango
CW // Justin Chen
D // Simson Chantha

 

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