Client: REI Co-op
My Role: Art Director
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Illustrators:
Carolyn Wassmer, Mariah Behrens,
Dylan Thurgood, Elias Kahn

Previous Gift Cards

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Past gift card iterations were generic and impersonal. To make them more thoughtful, we refreshed the suite to be more season- and occasion-based—additionally weaving in the REI outdoor spirit.

Holiday Refresh
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Special Occasions Refresh
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INTEGRATED CAMPAIGNS >>

DESIGN >>

PRETTY PICTURES >>