Let's make outside
The largest
Level Playing field
on Earth.

When we take an honest look at the outdoor stories we tell and the heroes we typically herald, we as an industry are not championing women and men equally. Recognizing this, we proudly launched a public effort called Force of Nature. It claims the outdoors as a place to opt out of cultural pressures to conform—the "supposed-tos" and "shoulds" that underpin outdated stereotypes—especially for women. To make real change, we're offering more gear, classes, and events designed for women. But first and foremost we are putting women—of all ages, races, sizes, gender expressions—front and center in all we do.

 

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Video Launch SPot

 

Outside Magazine X REi Co-op

To celebrate the many achievements of women on all fronts, we teamed up with Outside magazine to put out the May issue that features, and is put together, almost entirely by women, dubbed the 'XX Factor Issue.'

 

Force of Nature Flyer

We transformed our usual product catalog into an amazing editorial piece focusing on thought provoking content, rich product and women-specific outdoor experiences that define, invite, and inspire women and girls to be a Force of Nature.

 

Public Response

This direct mail piece achieved something special.
People across the country took pictures of it, quoted sections of it, and shared imagery from it across social media.

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May 6th Kickoff Event

We created a year of experiences nationwide for women to engage with the outdoors.

 

Force of Nature Bandana

The symbol of our initiative, we asked people to tie one on and stand with us.

 

18 ways to rock your Force of Nature Bandana

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Website

We made it for easy for anyone to browse, find, and select their next inspiring adventure.

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Email

We're continually building up and putting out all inclusive sizes in our gear collection.

   

 

 

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Force of Nature T-shirts

We partnered with three different women artists and Portland-based badass women's apparel company WILDFANG to create limited edition tees.

 

Print

 

OOH Executions

Bus wraps, station dominations, projections, and wild postings.

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Credits
CD // Stacy Milrany + Ben Steele
Co-ADs // Shyla Lindsey + Simson Chantha
CW // Angela Reid

 

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