Client: Sherry Council of America
My Role: Design Lead
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AD: Kristi Flango
CW: Sarah Bergey
CD: Steve Cullen
Part 1:
ReInvent and Rebrand
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the Founding Members
To educate people about sherry, we personified the characteristics of sherry in the eight founding members of the society.
The Secret HQ
We created an online HQ where curious people could be inducted as members with their very own alias, watch secret videos that self-destruct upon review, and learn the society's many secret handshakes.
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The Book of Secrets
You don't have to be a Spanish aristocrat to enjoy sherry, but why not pretend you are one with knowledge gleaned from the society?
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Part 2:
Recruit Members
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“Secret” Invites
Secret invites and meeting locations were shared out in creative ways.
Secret Gatherings
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Part 3:
Host your Own Secret Party
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After attending secret gatherings and becoming a member of the society, we created a guide on how to throw your own party—lead by the effable El Tony the Andalusian horse.
